Parle retains India’s most chosen in-home FMCG crown for 14th consecutive year
MUMBAI: Parle Products retained its position as India’s Most Chosen In-Home FMCG brand for the 14th consecutive year, while Britannia once again topped the Out-of-Home rankings, showed the annual Brand Footprint India report published by Worldpanel by Numerator on Thursday.The study tracks Consumer Reach Points (CRP), a measure combining how many consumers buy a brand…