From Tagore’s thread of unity to Rs 25k crore trade – How Raksha Bandhan became one big business | India News
From Tagore’s streets to 10-minute delivery: The business of Rakhi In August 1905, as Bengal braced for a partition designed by the British to split its Hindu and Muslim population along communal lines, Rabindranath Tagore walked through the streets of Kolkata asking strangers to tie threads on each other’s wrists. It was Raksha Bandhan, and…