In 1963, Heineken made 50,000 World Bottles designed to double as building bricks; two years later a prototype glass house was built, but technical hurdles stopped the concept from reaching the market
Unlike Heineken’s usual round bottle, the WOBO was rectangular and designed to double as a building brick. In 1963, Heineken produced 50,000 rectangular bottles designed to work as both beer containers and building bricks. The idea came from Alfred Heineken, who wanted the bottles to serve a second purpose after the beer had been consumed….
